Caller ID is the phone number that appears on the recipient's screen when your AI assistant places an outbound call. Choosing the right caller ID strategy significantly impacts your answer rates and the trust recipients place in your calls. This guide explains your options and best practices.
How Caller ID Works
When your assistant places a call, the recipient's phone displays the number you have configured as the caller ID. This is the number you purchased and assigned to the assistant. You cannot use a number you do not own — all caller IDs must be verified phone numbers in your Live Bots 365 account.
Choosing the Right Caller ID Number
| Number Type | Best For | Answer Rate Impact |
|---|---|---|
| Local Number (matching area code) | Sales outreach, appointment reminders | Highest — recipients recognize the area code |
| Local Number (different area code) | General outreach | Moderate — less familiar but still a local number |
| Toll-Free Number | Customer service callbacks | Lower — often associated with spam calls |
| Mobile Number | Personal outreach, high-trust scenarios | High — perceived as a real person calling |
STIR/SHAKEN and Call Attestation
STIR/SHAKEN is a framework used by US carriers to verify that calls are coming from legitimate sources and that the caller ID has not been spoofed. Live Bots 365 supports STIR/SHAKEN attestation for all numbers purchased through the platform. Calls with full attestation (A-level) are less likely to be flagged as spam by carriers.
To maximize your attestation level, use numbers that are registered to your business and have a history of legitimate use. Avoid purchasing large numbers of new numbers and immediately using them for high-volume outreach, as this can trigger spam flags.
Handling Unanswered Calls
When a contact does not answer, you have several options:
- Leave a voicemail: The assistant leaves a pre-recorded or AI-generated voicemail message. See the Voicemail Handling guide.
- Retry later: The system automatically retries the contact after a configured delay.
- Mark as no answer: The contact is marked in the lead list and not retried.
Do Not Call (DNC) Compliance
It is your responsibility to ensure your outbound calling complies with applicable regulations, including the National Do Not Call Registry (US), GDPR (EU), and other regional laws. Live Bots 365 provides tools to upload and manage DNC lists — any number on your DNC list will be automatically skipped during campaigns.
Always obtain proper consent before calling contacts, especially for marketing purposes. Consult with a legal professional if you are unsure about compliance requirements in your region.