Outbound calling is the process of having your AI assistant proactively dial contacts on your behalf. Unlike inbound calls where you wait for customers to call you, outbound campaigns put your AI in the driver's seat — reaching out to leads, customers, or prospects at scale, without requiring any manual dialing effort from your team.
Live Bots 365 outbound calling is built for volume and efficiency. You can run campaigns that dial hundreds or thousands of contacts per day, with the AI handling each conversation individually — qualifying leads, booking appointments, collecting information, or delivering important messages.
Outbound Call Types
Automated outbound calls made as part of a campaign to a list of leads. The platform dials each contact in sequence (or in parallel) according to the campaign schedule.
Trigger a one-off outbound call to a specific number via the dashboard or API. Useful for testing or for sending individual follow-up calls.
Initiate outbound calls programmatically from your own systems via the Live Bots 365 API. This allows you to trigger AI calls in response to events in your CRM, website, or other platforms.
Set up calls to be made at a specific future date and time — for example, a reminder call 24 hours before an appointment.
Key Outbound Metrics
| Metric | What It Measures |
|---|---|
| Answer Rate | The percentage of calls that are answered by a live person (vs. voicemail or no answer). Typical rates range from 15–40% depending on list quality and caller ID. |
| Conversation Rate | The percentage of answered calls that result in a meaningful conversation (vs. immediate hang-ups). |
| Conversion Rate | The percentage of conversations that achieve the campaign goal (e.g., appointment booked, lead qualified). |
| Voicemail Rate | The percentage of calls that reach voicemail. High voicemail rates may indicate poor list quality or calling at the wrong times. |